Meet The Founder
Meet Our Founder: The Dreamer Behind ZED
“I didn’t just want better sleepwear. I wanted better nights.”
Hi, I’m Hiba, founder of ZED.
For years, sleep felt secondary. Something negotiated, compressed, postponed.
But I began to crave something quieter. More intentional. Evenings that felt calm and unhurried
rather than rushed.
ZED was born from that longing.
I set out to create sleepwear that honours the night, pieces crafted from breathable natural
and organic fibres, designed to feel clean against the skin and calming to the senses. No
worn-out t-shirts. No abrasive seams. No compromise between beauty and comfort.
Every detail is considered: the drape of bamboo cotton, the texture of softened linen, the
absence of anything unnecessary.
ZED is deeply personal. What began as sketches, and a small hand-drawn bunny tucked
behind the letter E, has grown into something shared with others who believe rest is not
indulgent, but essential.
Thank you for choosing to slow down with us.
Welcome to the sleep revolution.
A Few Things I Believe In
Bedtime over screen time
Rest is a form of self-respect
Small habits shape how we live
Comfort is not a luxury, it is care
You do not have to earn your rest